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As a marketing tool, the packaging is geared towards convincing potential customers to purchase the product and helps to distinguish the latter from competitor products. All Neva Posateria Creativa items are packaged to attract the attention of customers, influence their attitudes, and consequently, their purchasing decisions. Each pack contains 4-piece cutlery set with colored yet elegant items: a knife, fork, spoon, and teaspoon made of stainless steel, all lined with decorated polypropylene.